13 Slowest Selling Pickup Trucks in Today’s Market
Pickup trucks are among the best-selling vehicles in the United States. The Ford F-150 and Chevrolet Silverado are two of the biggest names in the segment, and they regularly top sales leaderboards each year.
Not every truck is a great success, though. In fact, some sell at an alarmingly slow rate, meaning they’re often stuck at dealerships for much longer.
This list contains some of the worst-selling trucks in today’s market. Their inclusion is based on their struggle to sell compared to many of their rivals.
RAM 3500
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Ram is one of the leading pickup truck manufacturers in the United States, but even they aren’t immune to suffering from slow sales and lengthy wait times on dealers’ forecourts. One of the slowest-selling Rams this year is the 3500 pickup, which CarEdge says was one of February’s slowest-selling lowest-selling vehicles.
This is a surprise, given how strong the Ram range overall is. The Ram 3500 is one of its best trucks yet, selling for just over $87,000 at its base MSRP, which is undoubtedly expensive. That high price tag alone explains why sales are so slow.
Rivian R1T
The Rivian R1T is one of the most exciting pickups currently on sale. While it has off-road capabilities and has been shown to be tough, the R1T is priced and marketed much more like a luxury midsize truck. A glance at the pickup bed, however, will reveal that it only has limited pickup capabilities.
The R1T is costly, too. In fact, it’s one of the most expensive pickup trucks on today’s market, with the R1T currently retailing for a staggering $73,850 when it comes to the R1T Adventure edition. Currently, sales for 2024 only stand at 2,399, with just four months left in the year. In 2023, Rivian sold 19,410 units.
Toyota Tacoma
For the 2024 model year, Toyota finally took the covers off the latest version of the Tacoma pickup truck. The truck has received quite the upgrade, although visually, the differences are minimal. Yet despite the upgrade and high praise, sales currently need to catch up to where they were in 2023.
According to GoodCarBadCar, Toyota sold 234,768 Tacomas in 2023. With just four months of 2024 left, that figure stands at just 88,008, which is a sign of how competitive the pickup truck market is.
Honda Ridgeline
Honda is one of the biggest automotive companies in America, so it’s no surprise that the Japanese manufacturer produces a pickup truck. This is, of course, the Honda Ridgeline, a staple of the range which has been around in various forms from 2005 onwards.
Despite Honda’s strong reputation, the Ridgeline sells less well than rival trucks. Some call it the “truck for non-truck people,” which doesn’t help its cause. Sales in 2024 currently stand at 24,070. In 2023, Honda sold 52,001 units, which is, in all fairness, an increase from the 42,762 of 2022.
GMC Hummer EV
What was initially an inspiring and exciting return of the Hummer has become a bit of a sales disaster for GMC and General Motors. The Hummer EV is a monster, weighing a staggering 9,640 lbs, and the size, mass, and acceleration of the truck have led to serious concerns regarding the safety of other road users.
These concerns, its weight, and its high price have been reflected in its sales. In 2022, GMC sold 854 Hummer EVs. That number rose to 3,260 in 2023, but it has only increased to 4,598 so far in 2024. It would be a miracle if GMC continued to produce the leviathan for much longer.
Nissan Titan
Like Honda, Japanese manufacturer Nissan doesn’t fare quite as well when it comes to pickup truck sales. Chevrolet and Ford all hold the upper hand over Nissan’s Titan pickup truck, and the sales figures for the model make for a bleak reading.
According to GoodCarBadCar, Nissan sold just 15,064 Titans in 2022, with only a marginal increase to 19,189 in 2023. As of the time of writing, Nissan has sold just 8,207 Titans in 2024, with only four months of the year left. Things are really not looking good for the Nissan pickup.
GMC Canyon
Of all the trucks on this list, the GMC Canyon might be performing the best currently. With a starting MSRP of $36,600, the Canyon is one of the most affordable pickup trucks on the market. This one will give you up to 310 horsepower and 430 lb-ft of torque thanks to its TurboMax engine.
While Canyon sales are not at dizzying heights, they are certainly better than those of trucks such as the Hummer EV. In 2023, GMC sold 22,458 units of the Canyon, compared to 16,835 so far in 2024. However, there is still time for it to make that up.
Hyundai Santa Cruz
Hyundai is making a name for itself in North America. Its cause has been very clearly helped with the IONIQ 5 and IONIQ 6 EVs. But its other offerings are just as good, be that the Elantra sedan or the brilliant Santa Cruz pickup truck.
As Hyundai isn’t quite as established as some American brands in the pickup world, sales for the Santa Cruz are not particularly high. The truck only entered the market in 2021, with 9,634 sold. In 2022 and 2023, Hyundai sold 36,480 and 36,675 Santa Cruz, respectively; however, so far in 2024, it has sold just 20,560 units.
RAM 2500
Ram’s range of pickup trucks is incredibly diverse. A step below the 3500, we have the Ram 2500. Ram currently offers the 2500 for a starting price of $45,250 putting it in an excellent place compared to rivals such as the Rivian R1T.
Sadly for Ram, however, that doesn’t always translate into sales figures. In 2024, it is currently down overall as a company, with 90,108 trucks sold in the second quarter, compared to 117,700 in 2023. Overall sales for 2023 stood at 223,050, and it has a way to go if it reaches the 468,344 mark in 2022.
Ford Ranger
Not every pickup truck has to be a giant, and the Ford Ranger is one of those. Despite its slow sales figures, the Ranger is still one of the best pickup trucks on the market. The 2024 Ranger currently has an MSRP of $32,720, and the Ranger Raptor is available for $55,620.
It’s difficult to understand the current slump in Ranger sales. In 2022, Ford sold 56,987 in North America, but that dropped to 32,334 in 2023. So far, in 2024, Ford has sold just 20,561.
Jeep Gladiator
The Jeep Gladiator is often overlooked by the more well-known, bigger names in the pickup segment. Yet it’s still a capable, compact pickup truck with a smaller size, which is an advantage when running around town. A starting MSRP of just $37,875 isn’t bad either, but that sadly doesn’t translate into the best sales.
GoodCarBadCar shows a sharp decline in sales for the Gladiator. In 2022, Jeep sold 77,855 of them, but they dropped massively in 2023 to just 55,187. In 2024, sales have fallen further to 23,480 so far, with four months of the year remaining.
Chevrolet Colorado
The Chevrolet Colorado is a slightly smaller offering in the Chevrolet lineup compared to its flagship Silverado. However, it’s very much one of the manufacturer’s best offerings, too, thanks to its $29,800 MSRP, which makes it one of the most affordable pickup trucks in the current market.
However, Colorado is another truck that is struggling to sell so far. In 2022, sales stood at 89,197, with a slight drop to 71,082 in 2023. However, with sales so far in 2024 at just 41,823, Chevrolet will be looking to boost those figures for 2025.
Ford Maverick
The Ford Maverick is one of the trucks on this list that is doing better in the market. Currently, the MSRP for the 2024 Maverick is just $23,920, and that lower price point helps to make the Maverick such an attractive offering.
While it’s struggling to shift the Maverick as quickly as, for example, the F-150, it is still doing remarkably well. Ford sold 94,058 of them in 2023, and in 2024, is already ahead of that with 103,316 sold so far. It is, though, still lagging behind the F-Series and Chevrolet Silverado, but its affordability is clearly winning it over with a good number of buyers.
