MacroFactor Review: Could This Be the Best Nutrition App?

It’s no secret I love trying new apps and writing reviews. So when one of my running friends mentioned that she found a new macro app called MacroFactor that she loved, I had to check it out. She said the app was unlike any other paid app she’s used before – so naturally, I became curious.

I downloaded the app and have been using it for over a month now and completely understand her obsession with it. In this blog post, I will share my experience with MacroFactor. I will also compare it to other apps and discuss my current results.

macrofactor food log
Photo Credit: Champagne and Coffee Stains

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I don’t receive payment or sponsorship for this review – I’m an actual member (and I do pay monthly for my subscription) – this is all my honest experience with the app as a paying member.

MacroFactor App 11.99/month

Key Takeaways

MacroFactor is a useful tool for weight loss or maintenance, even for non-athletes or beginners with macro counting.
MacroFactor uses an algorithm to calculate macros, and adjusts based off weekly check ins.
MacroFactor is $11.99 a month, or less if you decide to do an annual plan.
MacroFactor is a great app for those that don’t need one on one coaching or coach check ins.

  • Apperance
  • Ease of Use
  • Accuracy
  • Food Database


  • Easy to Use
  • Food Database is accurate and offers many different portion sizes
  • Recipe builder is very user friendly
  • Active communities on Facebook and Reddit for support


  • No human coaching for accountability
  • Can be pricey compared to free options available

What Makes MacroFactor Different

So why exactly is MacroFactor different than other nutrition apps? The secret sauce is MacroFactor’s algorithm. They have created an algorithm that uses weight trends to your nutrition log to estimate your output. After each week’s check in, the algorithm will adjust your macros based on how your body responds.

This feature really appealed to me because as a runner I’ve always struggled with macros. My macros were usually fine during the week. However, on the weekends, when I did long runs and needed extra fuel, my macros were completely wrong.

With MacroFactor it could automatically adjust for weekends being higher carboydrate days, and still keep my weekdays in check.

My MacroFactor Review

When I got the app, I took a quiz to enter my weight, height, gender, goal weight, and activity level. I was brought to my main screen. On this screen, I could track my weight, log my food, and monitor my period timing every day.

Food Database and Logging

I started with entering my weight and then with the food log. Both were super easy to use and intuitive. I really liked the food log, and the database was very comprehensive.

I could easily find most of the foods I eat every day. If something was missing, the app would scan the nutrition label for me using a label scanner.

Not only is the database comprehensive, but it also has many food size inputs available. Unlike other apps I’ve used in the past that are limited to specific measurements based on the nutrition label, MacroFactor makes all tracking easy with options like tablespoons, cups, and ounces. This makes it much easier for meal prep or tracking meals that are not pre-packaged.

It’s also really easy to copy and paste foods each day into the next, making logging pretty easy.

woman using an app with text i finally found a macro tracking app that actually works

Recipe Calculator

Another feature they have is the ability to create a recipe – this is becoming more common with macro apps, but what sets apart MacroFactor is the ability to prep the food inside the recipe menu. This means that if you have a recipe you make often but still need to check the measurements, you can go in and see the exact recipe and ingredients, making tracking for meals like this more accurate.

Macro Coach

The best part of the app in my opinion is their Macro Coach. This is their algorithm that adjusts your macros weekly based on your goals, food log, and estimated expenditure. It’s like having a personal nutrition coach at your fingertips!

macrofactor macro tracking on iphone
Photo Credit: Champagne and Coffee Stains

In the past with macro tracking I would get so frustrated having to log everything, however with the Macro Coach I find I’m actually motivated to in order to get the most accurate macros for my goals.

My Results with MacroFactor

I’ve been using MacroFactor for a little over a month and am proud to say I’ve logged every single day! I’m down 5 pounds and what’s even better is that I’ve been feeling properly fueled for my runs. I have 10 more to go and based on their estimate I should be hitting that in the next 3 months!

insights and analytics page
Photo Credit: Champagne and Coffee Stains

MacroFactor vs Cronometer

Another popular app that’s similar to MacroFactor is Cronometer. While both apps offer comprehensive databases and tracking options, there are some key differences between the two.

Cronometer is a great overall tracking app, but doesn’t adjust based on your weight trends each week. The macros are set to whatever you entered in when you began or any adjustments you’ve made since then.

On the other hand, MacroFactor takes into account your weight trends every week and adjusts your macros accordingly. This means that as you lose or gain weight, your macro goals will also be adjusted to reflect those changes.

Who Should Use MacroFactor

MacroFactor is a great app for anyone that wants to track their macros. If you’re just starting out with macros, or a runner like me and need to properly fuel your workouts, this app is perfect. It takes the guesswork out of adjusting your macros and makes it easy to stay on track with your nutrition goals.

Even if you’re not an athlete or just starting out with macros, MacroFactor can still be a useful tool for weight loss or maintenance.

Who SHOULDN’T Use MacroFactor

However, there are some people that might not benefit too much out of MacroFactor. If you need more real time coaching or need a live coach for accountability, this app would not be for you. I would recommend the 1st Phorm App for live coaching, which is $12.99 a month.

Pricing and Promo Codes

MacroFactor has two options available for pricing: $11.99 a month or an annual plan for $71.99 a year, which brings it down to about $5.99 a month.

They do offer a free 7 day trial for new users, so you can test out the app and see if it’s the right fit for you before committing to a paid plan. MacroFactor heard how much I love the app and set up a special code COFFEE that’ll give you a 2 week free trial – just enter in that promo code in the promo code box during sign up to activate it.

How to Download MacroFactor App

You can download MacroFactor through the app store on both Google and Apple.

If you can’t find it on there, you can also download it through their website

Is MacroFactor Worth It?

Overall I love MacroFactor and think it’s worth it. It’s the first app that I’ve been able to lose weight with and not feel sluggish. I also look forward to entering in food into my food log so I can get an accurate trend. For some reason, this really motivates me, and I look forward to my weigh-ins and food logs!

Have you tried MacroFactor? Let me know what you think in the comments below!

More Nutrition and Workout App Reviews

Here are even more of my app reviews:


  • Ali Van Straten

    Ali Van Straten is the founder and journalist of Champagne and Coffee Stains. She is a Peloton expert, certified running coach and certified nutrition coach. Champagne and Coffee Stains provides information and resources on Peloton Interactive, running and recipes.

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Ali Van Straten

Author: Ali Van Straten

Title: Journalist

Expertise: Peloton, Running, Nutrition, Meal Planning, Parenting


Ali Van Straten is a journalist who writes for MSN, Champagne and Coffee Stains, and Everything Baby Showers. Her articles have been featured in Wall Street Journal, Parade, Yahoo! Lifestyle, and MSN. She is a mom, meal prepper, recipe developer and runner and loves training with her Peloton treadmill and bike.

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